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Five Strategies To Strengthen Your Company’s Financial Management
Too many businesses wait until a crisis occurs before they start to focus on improving their financial management. Often, by that time, it can be too late. By setting aside an hour now to evaluate the strengths and weaknesses of your...
How NOT to Let PowerPoint Kill Your Presentation
PowerPoint is very popular in certain circles. In fact in some organizations a presentation can’t be given without it. But I invite you here to take a second look at the use of PowerPoint because: ·It’s overused ·It can be confusing ·It can be a...
Managing Transformational Change within the Public Sector
Pick up any public sector journal, read any sample of CPA reports and you will undoubtedly see reference to a Change or perhaps 'Transformational' Programme. Council departments are quickly becoming 'Departments of Change Management' and senior...
Should You Write Your Own Business Plan?
If you are just starting a company and looking for funding, or looking for additional funding for growth, you will need to develop a traditional business plan. Creating a business plan is a business hurdle that entrepreneurs seem to dread. ...
So You Don't Have a Business Plan - Why Not?
"In today's world of business it is more important than ever to reach, connect and communicate with your customers, because if you aren't, someone else is," said Pauline Tonkin, Principal and Marketing Director of Hunter Marketing Group. This is...
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Building Win-Win Alliances
Many professionals suspect there must be a more efficient way to attract customers. They wonder, "How can I shift from gathering one business card at a time to gathering thousands of customers through one initiative?"
Business strategist Debra Valle (PCC) challenges readers to abandon their "one-customer-at-a-time" mentalities in favor of creating strategic alliances that increase visibility, sales and profits.
About the Author
Associated Websites
Debra Valle (PCC) is a nationally-known speaker, author and president of Marketing U Inc., a virtual university and coaching company that helps emerging businesses create and transform ideas into sustainable business opportunities.
Debra's background includes 18 years with Fortune 500 companies Chrysler, Mazda, Nestle, and Michigan Opera where she was responsible for brand positioning, strategic planning, advertising, and direct marketing.
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