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10 Tips For Managing Your Time
10 Tips For Managing Your Time
By Mark Wardell
1. Plan the following day at the end of each day. This is the
time your mind is most clear. If you try to plan your day in the
morning, you become distracted by your e-mail, your...
2005 Economic Update: Industry Specific 2005 Total Compensation Budget Predictions
What’s in store for 2006? Research organizations have made their predictions, but unstable oil prices can cause even the most positive projections to take a drastic turn.
According to Michael Maciekowich, National Director of Astron...
Coaching-An Adapting Tool For Attaining Fulfillment In The Global Economy
At a time when the global economy is bringing innovation, new ideas and new opportunities into the marketplace, outsourcing and the elimination of white-collar jobs has left many of us feeling anxious and insecure about the future. It is...
Home Business Grants
Depending on what kind of business you're planning to start, you
might be able to get a home business grant. These grants are
usually government-issued. They are, effectively, 'free money' -
as long as you use the money for what you say you're...
What if Peter Drucker were your CEO
Now and again, I find it healthy for my business thinking to exercise an imponderable. I get to consider problems and opportunities in an entirely different manner. It's an exercise that stretches and challenges my present business logic and forces...
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Competitive Marketing Analysis
The keyword in this phrase gives us a hint - "competitive". The
competitive marketing analysis is an in-depth study of your
business's competition and the markets available to you in order
to ensure your advertising and public relations budget dollars
are spent where they will be most effective. In order to perform
strategic planning for your firm's future, it is imperative to
know who the competition is and exactly what you are up against
to ensure that your market share is sufficient for your firm's
future. Increasing market share is the goal of any competitive
marketing analysis. Identifying the Competition Who is the
competition and how can they be located? Since you know exactly
what products or services your firm provides, you can locate
your competition by identifying other producers or providers in
the same market that you supply. This is not a difficult task;
it does, however, require some research. Competing suppliers are
not hiding; they advertise just as your firm does.
The yellow pages of your local telephone book can be the
starting point for competition identification. Research the
Internet searching for press releases and publications which use
descriptions similar to your products or services. Government
agencies, Dunn and Bradstreet, business magazine features or
employment of a private research firm can reveal a great deal
about your competition and how they operate. Shop Your
Competition If you want to know first-hand about your
competition, shop with them. For example, if
Associated Websites
you are in the
restaurant business, eat at local restaurants that are similar
in price range and clientele to your establishment. If you are a
plumbing business, have someone contact the competition and
learn prices of service calls and specific products. Knowing as
much about the competition as possible allows your marketing
analysis to include details rather than generalities. Unbiased
Comparisons In order to truly analyze your firm's strengths and
weaknesses, you need unbiased sources willing to compare your
firm and the competition. You can employ market researchers, use
surveys, form focus groups to obtain completely unbiased
opinions on what you are doing right and wrong and how your
competition stack up to your business.
Measure your strengths and ensure these strengths are maintained
or improved upon. Identify your weaknesses and create a plan to
improve those areas significantly. After you implement your
plan, go back to your unbiased researchers and obtain another
comparison to ensure that your implementation of your strategic
plan has been effective.
About the author:
Matt Bacak became "#1 Best Selling Author" in just a few short
hours. Recent Entrepreneur Magazine's e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success
Stories. Discover The Secrets To Unleash The Powerful Promoter
In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100
value) just visit his website at http://www.powerfulpromoter.com
or http://promotingtips.com
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