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Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former...
Ideas Are Free - A Book Summary
This article is based on the following book: Ideas Are Free By Alan G. Robinson and Dean M. Schroeder Published by Berrett-Koehler Publishers, Inc., 2004 ISBN 1-57675-282-8 232 pages Without great ideas, no organization can stay afloat, much less...
Management Span of Control and The Power of Models
There isn’t a steadfast rule in determining a proper Management to Staff ratio. However, there are some guidelines that can assist in establishing a ratio that allows Upper Management to efficiently assess and evaluate a department, department...
Start Thinking Strategically About Your Business
�You�ve got to think about the big things while you�re doing the small things, so that all the small things go in the right direction.� - Alvin Toffler
While we all know it is important to plan for the future, very few businesses...
The 7 Traits of an Exceptional & Successful Entrepreneur
How often have you either referred to or considered the expression, “Success is a journey and not a Destination?” Probably many times, yet often being in a hurry to get there, we forget that success is not an end unto itself, but is instead an...
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Developing Your Mission
"The best Leader is one who knows how to pick good people to do what he
or she wants done and self-restraint enough to keep from meddling with
them while they do it." - Heidi Richards -
Developing Your Mission
Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of what it is that the team is there to do. It grows out of the Vision. It describes the organization's purpose. It tends to be general with objectives often accompanying it. The mission provides the "framework" for goals and objectives. It also provides guidance for the major decisions officers and board members need to make. Identifying or updating the mission is usually done during strategic planning.
Developing a mission statement can be approached using varying methods:
Participants may use highly analytical and rational exercises such as focused discussions or highly creative and divergent approaches through daydreaming, sharing stories, etc.
In the wording process consider the products, services, values, market and concern for the public image of the organization.
The mission should be brief enough (one or two sentences) that
Associated Websites
everyone in the organization can learn it and recite verbatim.
Adding or removing a word, which may also further define the scope of products and services of the organization, can accomplish refining the mission.
The mission should include sufficient description so that it clearly separates the mission of the organization from other organizations.
It is a good idea to revisit the mission from time to time to make sure it is relevant to the organization's current situation.
To stimulate thinking the group should consider the functions of the organization, who the organization serves (the customer) and how the organization will fulfill the functions (the activities, methods and technologies).
© 2005 - Heidi Richards
About the Author
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.
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