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Informative Articles

Book Summary: Mind Your Own Business
This article is based on the following book: Mind Your Own Business A Maverick’s Guide to Business, Leadership and Life By Sidney Harman Doubleday & Company, Inc., 2003 ISBN 0-385-50959-6 208 pages A maverick is an independent person who will...

Business Intelligence Advancements Transform Corporate Decision-Making
Companies have long considered data collection and analysis to be fundamental activities for long term strategic planning. Before the rise of the Information Age, most decision making was based on guess-work or trial-and-error practices....

Finding And Keeping Good People
As the competition for talented people picks up, forward thinking managers need to assess how they are positioned to keep their good people and attract some more. Get the basics right People who have choices, and good people normally do, look...

Trade Show Exhibit Booth - 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to...

What Your Home Based Business Plan Can Do For You
You have put in the time and research to develop your home based business plan, but now you need to know what to do with it. The business plan does more than just attract potential investors to help you raise capital, it also can be used as a...

 
Developing Your Mission


"The best Leader is one who knows how to pick good people to do what he
or she wants done and self-restraint enough to keep from meddling with
them while they do it." - Heidi Richards -

Developing Your Mission

Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of what it is that the team is there to do. It grows out of the Vision. It describes the organization's purpose. It tends to be general with objectives often accompanying it. The mission provides the "framework" for goals and objectives. It also provides guidance for the major decisions officers and board members need to make. Identifying or updating the mission is usually done during strategic planning.

Developing a mission statement can be approached using varying methods:

Participants may use highly analytical and rational exercises such as focused discussions or highly creative and divergent approaches through daydreaming, sharing stories, etc.

In the wording process consider the products, services, values, market and concern for the public image of the organization.

The mission should be brief enough (one or two sentences) that

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everyone in the organization can learn it and recite verbatim.

Adding or removing a word, which may also further define the scope of products and services of the organization, can accomplish refining the mission.

The mission should include sufficient description so that it clearly separates the mission of the organization from other organizations.

It is a good idea to revisit the mission from time to time to make sure it is relevant to the organization's current situation.

To stimulate thinking the group should consider the functions of the organization, who the organization serves (the customer) and how the organization will fulfill the functions (the activities, methods and technologies).

© 2005 - Heidi Richards

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.