|
|
|
8 Reasons the Holidays are a Great Time to Build Your Business
Too many of the clients I talk to write off December as a
marketing black hole. After all, people aren't really focused on
doing anything but holiday shopping and attending parties,
right? Why not preserve your energy for a time when people...
A Strategy for Success
In the quest towards achieving success and accomplishment in our
lives, a systematic plan of action is needed. Without a plan
even the greatest of efforts will be ineffective, eventually
degenerating into frustration and wasted time. A guided...
Buy Now, Retire Later-An Investment In Your Dreams
Owning A Second Home Is Easier Than You Think Buying a second home is a serious financial commitment, but it is can also lead to a feeling of complete freedom. It can provide you with a vacation home, a place to escape from your mundane routine and...
Small Business Q & A: SWOT Analysis Is No Magic 8 Ball
Q: A key investor in my business has suggested that I hire a consultant to do a SWOT Analysis to help plan for the future. I try not to argue with my investors, but I'm not so sure I need to have this done. What do you think? -- Laurie B. A:...
Three Planning Myths
Are you -- like 70% of business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business. 1. It has to be formal -- Not so. The value of a strategic plan for your small business...
|
|
| |
|
|
|
|
|
|
How to Create a Great Mentoring Relationship
Everyone who is passionate about being a business owner or moving up needs and wants a mentor. Maybe there is someone you know or you just know of who can help you to take your life to the next level. How can you get that person to happily share their wisdom with you to help you get on the right path? How can you rise above the rest so that person wants to give you extra help?
I've been a mentor to certain people for years, but never more intensively than in the last four years as a marketing trainer and coach and now as a published author of my book, "Testosterone-Free Marketing." This article will help you to know how to approach a mentor in a way that will make that person more positively pre-disposed to helping you succeed. Read these tips and go find your mentor.
• Take an interest in the person as a human being. I have an Internet mentor who makes millions of dollars a year. After I ask a question I always ask him about what’s going on in his life, share a joke or tell him something funny that’s happened to me. For example yesterday I wrote him and after asking a question I typed, “Tomorrow I’m speaking in a seminar, so right now I’m sitting in my hotel room catching up on emails with hair dye on top of my head.” He wrote back that he laughed so hard he almost fell off his chair. You don’t have to tell your whole life story, but make yourself real and make it light and fun.
• Don’t say, “I’d like to pick your brain.” My brain “done been picked dry” and I start feeling bored when I hear those words. I know the time I spend with that person will be an interrogation. Instead say something like, “I would genuinely value your opinion.” It’s gentler and I get the sense that it will be a more pleasant conversation rather than an interrogation with harsh lights shining down.
• Don’t try to monopolize a lot of your mentors time at first. Connect in a way that’s quick and easy. Don’t invite them to a dinner that will be a two hour time commitment. If you’re at a seminar they probably have meetings scheduled. If it’s at home, they probably want some “down-time.” Offer to drive them to the airport or share a cab. Ask what they like in their coffee or tea and get 15 quality minutes. That may be all you need.
• Be clear about what you’re doing and what you need. There is so much “mucky thinking” in the world. I’m amazed people feel they have to write five pages to express one idea.
Associated Websites
That means you don’t really know what you’re talking about. Develop a clear "elevator speech" and mission statement. Think about one or two specific questions you need answered and consider your words and how to ask those questions clearly.
• Listen, listen, listen to what they say. Don’t think about all the reasons why you can’t. That’s part of the reason why you’re not there yet. Say, “I’m dealing with yada, yada, yada – how would you suggest overcoming those obstacles?"
• Don’t say, “I’m looking for a mentor.” It’s easy to deflect a statement like this and not make a commitment with a smile. Instead say, “Would it be okay with you if we connected by email or on the phone once in awhile to get your opinion.” It would be hard to say “no” to a simple request like that.
• Thank the person for their time. Tell them what you’re going to do and then when you take action, be sure to let them know what you’re doing. Always, always, always tell them when you take an action step.
• Reciprocate once in awhile. If you see a great article you think they would enjoy – send it with a quick note. If you have a trade or a skill and can offer to help them out in some way – offer it. Don’t say, “How can I help you?” Then they have to figure it out. Say, “I’m really very good at _____. If you ever need _____ give me a call, I’ll be more than happy to help out any way I can.” Even if they never take you up on it, they will appreciate that you offered.
• Learn to make the link between cause and effect. Don’t put your mentor in a position where he/she has to figure it all out for you. You’re not a baby. A mentor is not supposed to take you by the hand every step of the way. They point you in the right direction and you take it from there. Look in the dictionary under “mentor.” It’s all about giving you some guidance as you’re on your way. Your job is to make the link between what you are told and how you apply it to your life. A coach is someone you pay for to take you by the hand and hold you accountable.
With over two decades successful experience in sales, advertising, public relations, market research and strategic planning, Denise Michaels has worked with top authors and seminar leaders. Author of the innovative book, “Testosterone-Free Marketing” you can discover more about Denise online at http://www.MarketingForHer.com Or, email her at: smartprotege@msn.com
|
|
|
|
|
|