|
|
|
Business Planning Myopia
With few exceptions, business plans tend to change very little from year to year. In most cases it's a matter taking last year's plan, making a few modifications, changing the dates and the title page and attaching new financials. After all, we're...
How To Accelerate The Return On Investment (ROI) Of Your Senior Talent
If you were given £100,000, how would you feel? If that £100,000 was then withdrawn and you were asked for another £150,000 how would you feel? You might question whether you had made the right decision to take the £100,000 in the first place....
Operational Excellence for Wholesale Distributors
Executive Summary
Formula For Success & An Operationally Excellent Profile
Executive Summary
Do you have a vision and desire to transform your operating environment into that of an operationally excellent distribution...
Thoughtleading: The Art of Separating Yourself from the Pack
Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable...
What if Peter Drucker were your CEO
Now and again, I find it healthy for my business thinking to exercise an imponderable. I get to consider problems and opportunities in an entirely different manner. It's an exercise that stretches and challenges my present business logic and forces...
|
|
| |
|
|
|
|
|
|
Millionaires Name Top Choices for Holiday Gift Wish List
Top 5 Choices Vary by Age, Gender, And Level of Income or Net
Worth
From among more than 16 possible choices, the wealthy selected
clothing, gift certificates/money, and books/CDs/DVDs as the top
three choices on their wish list for Christmas and Hanukah gifts
in a recent survey of the wealthiest 10% of U.S. households.
Women favored gift certificates/money (81%), clothing (46%), and
books/CDs/DVDs (33%). Their next two favorites were fine jewelry
(29%) and home furnishings (19%). The priorities of men were a
little different: gift certificates/money (59%), clothing (55%),
books/CDs/DVDs (43%), sports equipment (27%), and home
entertainment equipment (25%).
Gift certificates/money were mentioned most often by those with
income under $200,000 (84%), income above $200,000 (56%), net
worth of $1 to $6 million (70%), net worth above $6 million
(53%), ages under 50 (65%), ages 50 to 59 (69%), and over 60
(75%).
Clothing was the second most frequently mentioned gift among all
groups (ranging from 46% to 57%). Books/CDs, and DVDs were the
third most popular gift, being named by 33% to 50% of all
groups).
Rounding out the top five choices for these groups were fine
jewelry for those with income under $200,000, those with a net
worth of $6 million or more, and those in the 50 to 59 age
bracket. Collectibles (antiques, wine, art, etc.) were named by
those with income under $200,000, income over $200,000, net
worth of $1 to $6 million, and those under 50 and those over 60.
Also in the top five choices were home entertainment equipment
(for those with income over $200,000, net worth of $1 to $6
million, and under 50) and sports equipment (for those with net
worth above $6 million and the 50 to
Associated Websites
59 age group). Photography
equipment was among the top five choices for those 60 and over.
These results were obtained from the recently completed Fall
2005 "Affluent Market Tracking Study #8" by The American
Affluence Research Center. A continuing series of twice-yearly
surveys, these studies track the 12- month economic outlook and
spending plans of the wealthiest 10% of Americans, the 11
million households representing about half of all consumer
income and spending and a third of the total US economy. These
are the consumers who have helped the more upscale retailers to
out perform others in recent years.
The survey participants were asked to choose their first,
second, and third choices of gifts they would like to receive
from a list of 15 possible gifts. They were also given the
opportunity to name something not listed. The combined total
mentions were used to identify the favored gift items shown
above.
Highlights of the national survey of 448 men and women in the
wealthiest 10% of U.S. households can be found on the AARC
website, www.affluenceresearch.org. The survey participants have
an average income of $308,000 and an average net worth of $2.7
million. The survey has a 5% margin of error at the 95%
confidence level.
About the author:
Ron Kurtz is a principal of The American Affluence Research
Center and The Management Resource Group. Both companies provide
marketing research and strategic planning services to prominent
clients in the travel and hospitality industries, especially
those targeting the affluent market. Ron earned his MBA at
Harvard Business School.
For further information: http://www.affluenceresearch.org and
http://www.mrgconsultants.com
|
|
|
|
|
|