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Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former...
Mission and Vision Statements - Foundational to Successful Change
Successful leaders and organizations are vision driven rather than problem driven. Some management tools fail to affect any change; but here is one that will, if properly implemented. Mission and Vision Statements have been crafted by organizations...
Not Another Ice Breaker! Team Building with a Purpose.
"We just don't work as a team!" Janet, a group manager for a large insurance company, was complaining to Larry, her human resources consultant. "Everyone just seems to do their own thing, they don't share information, don't try to help each other,...
Plan for Business Success - 6 Reasons to Succession Plan
There are many valuable reasons to plan for the future - not least because it reduces the inexperience when people leave the business or organisation - yet there are other reasons too. Succession Planning provides many valuable assets to your...
Strategic Planning And Consulting
Strategic planning and consulting is the strategy roadmap to manage business very effectively. To improve the performance in each business level, business strategic planning & consulting is essential. We should draw a clear strategic planning...
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New Years' Resolutions for Your Business
You can meet your goals for your business this year. Consider these resolutions as ten steps to your success in 2005.
1. Develop a business plan or strategic plan. You won't get
where you're going unless you know where you want to be and let your employees know as well.
2. Constantly Promote Your Business. You can't execute one marketing effort each year and expect your business to grow. Plan marketing efforts quarterly or even monthly and plan
time for follow through and tracking of results.
3. Create action plans for each person in your organization. Make sure every employee knows how his or her job relates to the company's overall vision, and that each has individual objectives and goals with measurable standards and timetables.
4. Survey your employees. Sometimes the biggest employee dissatisfactions are the easiest things to fix. Know what changes your employees would like to make in their work lives and do your best to increase their quality of work life (and usually their productivity as well).
5. Survey your customers and suppliers. Maybe the way you
are doing business is costing you relationships with suppliers and customers. Know what bugs them and make it easy to do business with your company.
6. Set up business performance measures and get only those key indicator reports you need to run your business. Don't waste your time and staff time compiling reports you never
use. Know what you need to know to run a successful business, study those reports every month, and use them to
take action.
7. Do a human resource compliance audit
Associated Websites
and stay out of legal trouble. Unless you have a fully staffed HR
department, you may not be aware of all of the compliance laws regarding employees. Have an audit done by an outside professional and prevent problems that could result in
million dollar lawsuits by unhappy ex-employees.
8. Know your top 10 customers - what more can you do for them, where can you find more just like them. List your top ten customers by sales volume and let everyone in your organization know who they are. Are they in a particular geographic region, of a particular type - what is similar
about them? Do everything you can to build on those relationships.
9. Get a coach or mentor, or join a business support group. Build accountability into your own personal planning by asking others to help you turn your dreams into reality.
Enlist people who you can trust to give you objective feedback and create deadlines for your planned successes.
10. Make a list of the year's accomplishments and celebrate your successes with your employees. Don't forget to acknowledge and celebrate each of your milestones. The best
part of creating a plan is to know when you've reached your goals, allowing some time to pause and appreciate the accomplishment, and begin to create your next set of goals.
About the Author
Jan B. King is the former President & CEO of Merritt Publishing, a top 50 woman-owned and run business in Los
Angeles and the author of Business Plans to Game Plans: A Practical System for Turning Strategies into Action (John Wiley & Sons, 2004). See www.janbking.com for more information.
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