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Informative Articles

Achieving Competitive Advantage through Collaboration with Key Customers and Suppliers
An Evolving Operational Focus In the past when companies pondered corporate strategy, operations had been peripheral to the discussion. Operations were considered a technical matter with one way of doing things and therefore not,...

Chasm of Change---Restructuring --- The Goliath of Change
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Developing Your Mission
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Professional Intervention in the Family Business
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Should You Write Your Own Business Plan?
If you are just starting a company and looking for funding, or looking for additional funding for growth, you will need to develop a traditional business plan. Creating a business plan is a business hurdle that entrepreneurs seem to dread. ...

 
Small Business Planning -- Three Myths

Copyright 2005 Denise OBerry

Are you -- like 70 percent of small business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business.

1. It has to be formal -- Not so.

The value of a strategic plan for your small business is in putting the ideas on paper, creating action steps that will get you where you want to go and implementing those action steps.

2. I'm too small -- Not so.

Even a one-person business can benefit from a strategic plan. A strategic plan can help you make decisions about time management and budget. You can use your strategic plan to

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help you determine whether to attend an event or advertise in a publication. It's a check and balance tool.

3. A strategic plan is like a ball and chain -- Not so.

It's your plan. Too many small business owners feel like once it's on paper, it can't be changed. Wrong! Your plan should be an active document that gets reviewed and updated at least monthly, if not weekly. You're the business owner, you wrote it, you know what's happening in your market -- adjust as necessary.

About the Author

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com